Luxury goods have been around for quite some time now, and the brand names that they carry have also been around for generations. The popularity of these names and everything that these names are attached to is one of the reasons why some people are really willing to spend money just to get these products. Even if luxury goods are expensive, it’s the high value attached to these goods that make them not just goods but symbols of sophistication and luxury. When you carry a luxury product with you, you bring with it all the qualities that this product represents. Take luxury watches for example. All watches tell the time, but luxury watches are a class apart not only because of the names they carry but because of how detailed and perfect the craftsmanship is. This craftsmanship is what makes these watches so highly sought after by many.
Rolex is a brand of Swiss wristwatches and accessories renowned for their quality and exclusivity, as well as their cost (from a few thousand to more than one hundred thousand U.S. dollars). The watches have become status symbols of the rich and famous — as well as the upperwardly mobile career-minded individual. Although a symbol of success, Rolex has earned its strong reputation through innovations in design and function over many decades.
The company name Rolex was officially registered onNovember 15, 1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand’s name to be easily pronouncable in any language. The company name was offically changed to the Rolex Watch Company during 1919. It was later changed to Montres Rolex,SA and finally Rolex,SA.